Cookie Policy
Last updated: 15 October 2026
What cookies and local storage are
Cookies are small text files a website stores in your browser. Local storage and session storage do a similar job, keeping small pieces of information on your device. Some are essential to make the site work; others, like analytics, are only used if you agree.
Strictly necessary
| Name | Type | Purpose | Duration |
|---|---|---|---|
ma_cookie_consent | Local storage | Stores your cookie choice | Until changed |
ma_popup_seen | Session storage | Stops the offer pop-up repeating | Session |
Analytics (only with your consent)
| Name | Type | Purpose | Duration |
|---|---|---|---|
_clck | Cookie (Microsoft Clarity) | Keeps a Clarity user ID and preferences | 1 year |
_clsk | Cookie (Microsoft Clarity) | Links page views into a single session | 1 day |
CLID | Cookie (Microsoft Clarity) | Identifies first-time Clarity visits | 1 year |
ANONCHK | Cookie (Microsoft Clarity) | Checks the MUID is passed correctly | 10 minutes |
MR | Cookie (Microsoft Clarity) | Refreshes the MUID | 7 days |
MUID | Cookie (Microsoft Clarity) | Identifies unique browsers visiting Microsoft sites | 1 year |
SM | Cookie (Microsoft Clarity) | Synchronises the MUID across Microsoft domains | Session |
ma_attribution | Local storage | Remembers which advert brought you here | Until cleared |
How to change your choice
You can change your mind at any time using the button in the footer. You can also block or delete cookies in your browser settings.
Read more about how Microsoft handles data in the Microsoft Privacy Statement.